One of the best things about a Contact Management (CRM) database is the way it allows you to build your relationship with your customer

How do you achieve this

• The history – allows you to refer back to things – customer will like it that you can remember all this detail
• follow up when you haven’t talked to them for a while – gets you a new order maybe and ensure that they don’t go anywhere else and will keep the relationship alive
• Remembered conversation – refer back to their ski trip in January or their new house etc
• birthdays & anniversaries –but also for their birthday you could send them a card not only at Christmas in some businesses this is a nice way of keeping the personal touch going
• personal details – partners name, children, dog owner hobbies etc
• a sale has a number of stages – sometimes businesses fail to deliver properly by using CRM you can ensure that the customer has a good personal experience with you

Remember that a good database will allow you to get more intimate with your customer to the level you require