Referrals from your biggest fans
Your customers need to be your biggest fans.....
The cheapest form of advertising is referrals from satisfied customers.
TRUE ...BUT you need to condition this - it will not happen on its own ...
So, when you've completed a piece of work, installed a successful system, like a Contact Management/CRM system, or delivered the order, ask your customer if they are happy with it? (If not, be ready to put that right!)
If they are happy, then ask them. If required, then tell them, "I am trying to grow my business" (A positioning statement) Ensure the customer knows why you want it. Is there anyone they know who would need this, you can talk to or they can introduce you to.
