Testimonial: Noun; 1. written statement testifying to a person’s merits, abilities, qualifications etc.  2.  given to show appreciation of services

This article looks into the power and value of gaining a ‘testimonial’: the reasons, benefits and results of giving, receiving and sharing them.

Everyone needs to feel comfortable and secure with the products/services being sourced and with the Companies we are thinking of dealing with. Careful research should always be taken in order to make good decisions. We particularly like personal recommendations and we like and need to identify with that person and/or organisation.  We like to know that other people have bought and/or used a particular product/service and have been very happy with their decision. Knowing that the product/service you are looking for has been tried, tested and enjoyed effectively by other like minded people/organisations is a vital key to the ultimate success and satisfaction of both parties. 

Therefore if you are looking to attract many more satisfied customers to your business then one of the most valuable resources you can use is publishing your Testimonials.  Ask your previous customers to provide you with their Testimonial – a simple, clear message of two to three lines is sufficient but aim to obtain more detailed ones with power and persuasion, Case Studies that tell the story of fears, problems, benefits, results, attributes and satisfaction levels etc.  If your customers are genuinely pleased with your product/service they will be more than happy to do this for you - especially as you will point out that it is also a great form of free advertising and publicity for them!  Make sure to add the customer’s full details as authentication and a brief synopsis of their business if you have made theirs a Case Study.

Asking for as many Testimonials as possible is also your Market Research as you will soon gauge if your customers are really satisfied and happy with you, your product and service.  And if not?  Then you will know that you have work to do to improve and develop your strategies for making better business decisions within your organisation!

So, to sum up ... Putting your well earned Testimonials prominently on your website and within your marketing material gives potential customers the confidence to seriously consider your product/service - and for your existing happy customers... some extra publicity.

A win - win situation!

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